Google Tag Manager
GTM-XXXXXXX
One container that manages all your other tags. Add your GTM ID and configure GA4, Google Ads, Meta and anything else inside Google’s Tag Manager — no developer needed.
Connect Google Tag Manager, GA4, Google Ads, Meta Pixel and your own custom code — fired on real booking events, scoped to your site, and consent-aware by default.
A “tag” is a little piece of code from a service like Google or Meta that records what visitors do — which service they viewed, whether they booked, where they came from. BookByOnline lets you add your own tags to your booking site, choose exactly when each one fires, and keep everything private-by-default.
Add as many as you like — each fires independently on your booking site.
One container that manages all your other tags. Add your GTM ID and configure GA4, Google Ads, Meta and anything else inside Google’s Tag Manager — no developer needed.
Google’s latest analytics. See where visitors come from, which services they view, and how many complete a booking. Every step of your booking funnel is sent automatically.
Track conversions from your Google Ads campaigns. Add your conversion ID and label, choose which booking events count as a conversion, and measure real return on ad spend.
Measure and optimise your Facebook and Instagram ads. BookByOnline fires the right Meta events — ViewContent, InitiateCheckout, Schedule — as customers move through booking.
Add any tracking snippet — a niche pixel, a heatmap, a chat widget. Paste the JavaScript; it’s syntax-checked before it saves and runs on your booking site after consent.
Paste a full HTML/script block from any provider. BookByOnline injects it safely on your booking site — perfect for tags that ship as a ready-made HTML snippet.
In Settings → Marketing & Analytics, add a GTM, GA4, Ads, Meta, or custom tag. IDs are validated before they’re saved.
Pick the booking events that trigger each tag — service selected, professional chosen, booking confirmed and more.
Tags load on your booking page only, and honour each visitor’s cookie choice via Google Consent Mode v2.
Every tag respects Google Consent Mode v2 and your visitors’ cookie choices. Analytics run cookieless until a visitor opts in, advertising tags load only after consent, and no personal data is ever sent to a tracking platform.
Set up GTM, GA4, Google Ads, Meta or your own code from your dashboard — no code changes, no deploys.